My Friends Laughed When They Saw The Car I Drive, But Were Lost For Words When Discovering Why
Did you know I drive a 20 year old car?
It's a dark-red Opel Corsa from 2006.
And my friends were shocked when they found out why.
Here’s the story:
Two months ago...
I visited my best friend's house in another city.
We were going to meet up with our friend group and do a bible study.
Anyway...
When my buddies spotted my ancient German monster...
They looked at me like they'd seen a ghost.
"Is that your car?" they said.
I nodded.
"Why do you drive such a car when you have a business?"
I smiled.
"Why would I waste my money on a brand-new car?" I replied.
They couldn't answer.
But can you?
You see, my dear reader...
There's a reason... a mindset... a way of thinking behind why I drive an old car.
Here's something my (earthly) father told me as a kid:
"Michael! When you're driving a car, any car, you only see the inside, and the world outside."
He's right.
When you drive a car... whether it's an overpriced Mercedes, a BMW, or some fancy exotic car which gives you back hernia...
When you're driving, at the end of the day, it's all the same.
Both the Toyota Corolla and BMW have a steering wheel, a gas pedal, seats, you name it.
Plus, why would I care what someone thinks about my car?
See…
"I Got Nothing To Prove.
Nothing To Gain.
And Nothing To Lose"!
And I follow the same approach in my business.
Why?
Because the internet is full of gooroos showing off their (often rented) Ferraris... and... other overpriced material wealth.
Actually, according to a study done by researchers in the Journal of Economic Behavior & Organization in 2024 about vehicle purchases...
The Most Expensive Cars
Are Often Bought By People
Who Can't Afford Them!
Take Warren Buffett.
He has a net worth of over $150 billion.
He can afford any car his heart desires.
Yet, he drove a Cadillac DTS.
Why?
Because he too has nothing to prove, nothing to gain, and nothing to lose.
Anyway...
I would rather focus on pleasing God... and... serving people.
That way, I can't go wrong with anything I do.
When I do buy a fancy car…
It's because I decide to.
Not to show off.
Okay, back about the serving people part:
As you may know...
I spent the last 5 years analyzing, dissecting... and studying marketing campaigns... which have... generated over a billion dollars in sales combined.
And one of the most important and valuable nuggets I've learned is a simple yet powerful method.
A method I call The Central Premise.
And, believe it or not, if your sales messages aren't getting the results you desire (and deserve)... then…
The Central Premise
Might Be The "Missing Piece"
In Your Campaigns!
Why?
I'll explain that in a FREE document I wrote for you.
Which you can read by smacking the link below:
Enjoy.
Your Friend,
Michael Arkema
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