Desperate Nerd Fails High School… Then Makes A Billion Dollars!

So there's this guy called David Karp.

He hated the education system.

All he wanted was to learn things he was interested in, not what school wanted.

Sooooo he left school at 15, and instead, spent his waking hours learning how to write code... and build software applications.

Then at the age of 27...

While having no diploma... no degree... and no certifications, He sold his company, Tumblr, to Yahoo for $1.1 billion.

All because he knew a secret most don't:

"When you’re good at what you do… Credentials become optional."

You see, most "experts" try to look qualified.

They have fancy logos... show off their certifications whenever possible... and try to impress you with expensive technobabble yadi yada.

HOWEVER...

Unless your target audience is boomers, people don't care.

They don't want proof that you studied, they just want to know whether you can solve their problem.

When I began selling my marketing services...

I had zero social proof.

No track record.

Nothing.

All I did was take my skill, and instead of looking like I was qualified, I showed that I was. I used my ability to write good sales copy to prove I was indeed good at writing sales copy. And doing so, prospects reached out to me asking if I could help with their marketing.

Way easier.

Bottom line: Instead of telling people you're good, just show them.

But you can't do this without a good offer first.

When your offer is bad, no amount of sales copy and marketing will fix it.

Your friend,

Michael